One of the most difficult parts of setting up your own consulting business is getting your name out there. However, it is the key to being successful. Without marketing yourself, you’re unlikely to get any business. Without any business, you’re unlikely to become successful. So, how does one go about marketing themselves as a consultant? Let’s take a look at the best ways to spread the word.
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As you’re likely to be working on a B2B basis, you’re going to want to network. A lot. By meeting other business owners face to face, you can sell them your service. After all, that service is you, effectively. There are dozens of networking events happening all around the country as we speak. Networking breakfasts are a popular option. Find out what is going on near you and attend as many events as you can. Talk to everyone, even if you don’t think they’d be interested. You don’t know who the might know.
Set up a blog that’s tied into your business. You want to prove that you’re the best consultant in the business, right? Of course, you do! By starting a blog, you can show that you know what you’re talking about. You can become an expert in your niche. Start by posting once a week and then increasing it when you begin to get some interest. Set aside time to come up with topic ideas each week. Write up a batch of posts and schedule them for when you get too busy. This will also help in any SEO efforts. Which, in turn, will push you further up the search engines.
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They say it’s not what you know it’s who you know. By getting in touch with the press, your message can be seen by a wider audience. Press releases are a great way of doing this, but they can be tricky. You can actually invest in the services of a professional press release writer. They may also be able to put together a relevant press list for you too. Some will go the extra mile and distribute that press release. You could have a newspaper or trade magazine pick it up. Which can lead to a fair amount of new business. It’s also a good thing to have in your media pack or portfolio.
In the digital age, social media conquers all. Social media marketing gives you the potential to reach millions of potential customers and clients. All at the click of a button. Building up your social media following will be one of the hardest hurdles to get across. After that, it’s all plain sailing. Consider which social media sites your potential clients are likely to use most. LinkedIn is probably a good place to start. Treat this type of marketing as you would a networking opportunity. Don’t just advertise your service, get to know people. This is a surefire way to pull in new business.
By using a combination of all the aforementioned marketing methods, you should begin to see an increase in leads and sales. Don’t forget to consider some of the more traditional techniques too. Calling warm leads isn’t dead yet!