Here are some potential solution avenues that you could cover in the interview.

Potential Revenue Expansion Ideas and the analysis required:
Feasibility Analysis, Expand product line
• Customer analysis
• Market sizing for new product
• Competitor benchmarking
Expand abroad
• Customer analysis
• Market sizing in target geographies
• Competitor benchmarking
• Distribution implications
Confirm that current sales channels are effective
• Where are these shoes mostly sold in general v. where Caroline sales come from
Expand distribution channels (e.g., online)
• Business plan for online venture
• Cannibalization implications
Acquisition/ joint venture
• Gap analysis
• Deal analysis

Go back to Case Interviews and try another one.

 

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