The founder and CEO of PuppyFeet Shoe Company is concerned about flat revenues and wants you to put together a proposal on how to advise her. What issues would you like to investigate and what analyses would you expect to perform? PuppyFeet Shoes is a major competitor of Rockport in the upscale work/ casual shoe market. It is a 50-year old company. It sells shoes in the US only. It sells through department stores, shoe stores and through PuppyFeet Shoe stores.

Please take a minute to organize your approach and then explain it to the interviewer in five minutes.

Once you are done, please see the additional information on PuppyFeet on the next page.